Troy Maychuk
Sports Journalism
Week 11 Randle
Fantasy or Reality?
Fantasy Sports Leagues have without a doubt seen a major increase in popularity within the last decade. I can remember a time when participants were few and far between, now it seems as though just about everyone participates on some level. In the article, “Participation in Internet Fantasy Sports Leagues and Mass Media Use” by Quint Randle, he discusses a study that showed Fantasy Sports having a symbiotic relationship with media usage. Randle argues that all sports media outlets should adopt Fantasy Sports to bolster station views
Around 18 million people participate in Fantasy Sports annually, with the biggest participation found in Fantasy Football. Everyone that I personally know who participates in Fantasy Sports does so with football- its absolutely huge. 85% of the total Fantasy Sports participants engage in Fantasy Football. In the study that Randle expounds on, 240 surveys were done that showed a definite link between Fantasy Sports participants and increased views of sports media. Even things such as Sports Center highlight reels showed an increase in consumption as Fantasy Sports participants pour over media outlets to gain information of their teams and prospective atheletes. Randle showed that there is an undeniable link between the two, showing just how powerful the new media age has grown to become.
No comments:
Post a Comment