I found this week’s reading to be out dated. In the abstract alone it discusses companies implementing an interactive source to their website in regards to fantasy sports. The thing is most major website if not all have an interactive function to it, if not write-ups on fantasy sports themselves. Fantasy Sports is already a major industry where websites do not need much influence or help on how to reach their audience.
The study explored how the target Fantasy audience is mainly men. How is this a “finding” within a study. You can take a small survey of a random room and find out that men are the majority in Fantasy Sports. Or another finding in the study says the mass of the people surveyed said that they either “loved sports” or “liked it a lot”… Shocking.
Furthermore, some of the hypotheses such as: “the more hours a day a person spends participating in fantasy sports leagues, the more days a week a person spends following sports in communication mediums other than the internet,” and “as the number of times people check their fantasy sports scores increases, the more time they spend watching sports highlights,” are pretty obvious. I honestly find whomever did this study to have wasted their grant money.
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