Casey Yoos
Sports Journalism Blog
Week 11 – Randle
Quint
Randle and Rob Nyland conducted a study to examine if there is an increase in
sports news compensation due to participation in fantasy sports leagues. There
were two main variables in this study. The dependent variable was the amount of
time spent watching sports on television and the independent variable was the
participation in fantasy sports leagues.
The
findings in the study were as predicted. Fantasy sports are related to media
use in all aspects of mass media. The findings include those “watching sports news, listening to sports
news on the radio, reading sports articles in the newspaper, watching sporting
events on television or in person”. The study found that there was no
significant connection between those who play team sports and those who play
fantasy sports. Therefore the study found that those who cannot participate in
real sports due to “lack of talent, physical capabilities, and/or time and
place constraints” participate in sports through the fantasy leagues.
Fantasy leagues have led those who participate in them to watch more
sporting events, attend more games in real life, read sporting newspapers or
magazines and learn more about sports facts and statistics. Media outlets can
benefit from containing important fantasy sport information on their shows,
papers or websites because it will drive more traffic to their outlets.
The study found that any media outlet could benefit from including
fantasy leagues, similar involvement or role-playing. Role-playing the
relationship between fantasy sports league participation and the amount of
sports news and information people watch.
If more media outlets use this involvement in their content they can
have increased traffic and increased profit in advertising.
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